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Bucks County Community College
  IT Academy  —  Data Analysis, e-Marketing & Social Media

IT Academy Data Analysis, e-Marketing & Social Media

Data Analysis Logo

Certificate in Data Analysis

 Begin with getting a basic understanding of how to analyze data in a business setting. Then learn how many of your business decisions involve comparing groups for differences. You will know the statistics behind these group differences and relationships. Finally you will find out how to perform inquiries that will be useful to your business or organization, and have the skill necessary to communicate these results through graphs and text that your fellow employees will understand. Whether your business is home based or a large company, this certificate will take you to the next level where important decision-making is concerned.

$195 each/ take all three for $495. Must take all three courses for certificate. Must register for all three courses at the same time in order to get the bundled price.

Data Analysis

Introduction to Data Analysis ESMCE 0226 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 2/6/23-3/3/23

 

‌Introduction to Data Analysis 

Data Analysis is quickly becoming one of the most sought-after skills in the workplace.  Companies have vast amounts of data, but it is rare to have someone with the ability to analyze that data to see trends and make predictions.  This course will give you a basic understanding of how to analyze data in a business setting.  Businesses look for candidates with an understanding of how to analyze the data they have been collecting; this course will help you start on that journey.

 

Call to register:
215-968-8409
Monday-Friday
8:30am-4:30pm

Intermediate Data Analysis ESMCE 0227 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 3/6/23 - 3/31/23 Online

 

Intermediate Data Analysis 

Many of your business decisions involve comparing groups for differences. For example, would men and women prefer different product features? In addition, you may look at relationships between variables. Does product recognition relate to subsequent product purchase? This Intermediate Data Analysis course will introduce you to the statistics behind these group differences and relationships. In addition, you’ll learn how to work with ratings, graphs and user-friendly reports of statistical results.

Call to register:
215-968-8409
Monday-Friday
8:30am-4:30pm

Advanced Data Analysis ESMCE 0228 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 4/3/23 - 4/28/23 Online

 

 

Advanced Data Analysis

After taking this Advanced course in Data Analysis, you will be able to perform inquiries that will be useful to your business or organization, and have the skill necessary to communicate these results through graphs and text that your fellow employees will understand.  Take the guesswork out of important company decisions and make decisions based on statistically significant information.  Whether your business is home based or a large company, this class will take you to the next level where important decision-making is concerned.

Call to register:
215-968-8409
Monday-Friday
8:30am-4:30pm

SOCIAL MEDIA FOR BUSINESS CERTIFICATE

Social Media Logo

Social Media for Business Certificate

Get in on this exciting and growing way to communicate, market and serve your customers and clients.  For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. 
 
Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.
 
Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.
 

$195 each/ take all three for $495. Must take all three courses for certificate. Must register for all three courses at the same time in order to get the bundled price.

Introduction to Social Media ESMCE 4300 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 02/07/2022 - 03/04/2022 Online 09/07/2021 - 10/01/2021

Introduction to Social Media

Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media.

Marketing Using Social Media ESMCE 4301 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 03/07/2022 - 04/01/2022

Marketing Using Social Media 

Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. 

Integrating Social Media in Your Organization ESMCE 4302 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 04/04/2022 - 04/29/2022

Integrating Social Media in Your Organization

Take away a practical strategy and techniques for implementing a social strategy for your organization or business.  Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your web site. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has change and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable work flow and get productivity tips to be more efficient.  Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends.

DIGITAL MARKETING

Digital Marketing Logo

Digital Marketing Certificate

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.
 
Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary. 

$195 each/ take all three for $495. Must take all three courses for certificate. Must register for all three courses at the same time in order to get the bundled price.

Improving Email Promotions ESMCE 4303 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 2/6/23-3/3/23 Online

 

Improving Email Promotions

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. 

Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

Call to register:
215-968-8409
Monday-Friday
8:30am-4:30pm

Boosting Your Web Site Traffic ESMCE 4304 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 3/6/23-3/31/23 Online

 

Boosting Your Web Site Traffic

Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results.

No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.
 
Call to register:
215-968-8409
Monday-Friday
8:30am-4:30pm

Online Advertising ESMCE 4305 C30

Tuition: $195.00
Instructor: Online
Where & When: Online 4/3/23 - 4/28/23 Online

 

 

Online Advertising

Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Call to register:
215-968-8409
Monday-Friday
8:30am-4:30pm
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IT Academy

215-968-8132 itacademy@bucks.edu Gateway, Newtown

Register Here for Courses

Register Here for Courses

IT Academy

215-968-8132 itacademy@bucks.edu Gateway, Newtown

Register Here for Courses

Register Here for Courses

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Newtown | 215-968-8000
275 Swamp Road, Newtown, PA 18940
Bristol | 267-685-4800
1304 Veterans Highway Bristol, PA 19007
Perkasie | 215-258-7700
One Hillendale Rd, Perkasie, PA 18944
Bucks Online | 215-968-8052
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