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Academics

PUBS212 Emergency Communications and Public Information

Department of Business and Innovation: Emergency Management

I. Course Number and Title
PUBS212 Emergency Communications and Public Information
II. Number of Credits
3 credits
III. Number of Instructional Minutes
2250
IV. Prerequisites
PUBS206 (C or better) and FRSC202 (C or better)
Corequisites
None
V. Other Pertinent Information
  1. This course may be completed through Prior Learning Assessment (PLA) if the student has completed the following: Federal Emergency Management Agency (FEMA) IS-29 Public Information Officer Awareness, IS-42 Social Media in Emergency Management, IS-242b Effective Communication, IS-247a Integrated Public Alert and Warning System (IPAWS), IS-248 Integrated Public Alert and Warning System (IPAWS) for the American Public, and G-290 Public Information Officer Basic.
VI. Catalog Course Description
This course introduces the student to the principles of emergency communication and public information. Students learn how to develop emergency communications, develop and issue warnings, effectively use social media, and provide public information at emergency incidents.
VII. Required Course Content and Direction
  1. Course Learning Goals

    Students will:
    1. Analyze the theory and practice of crisis communication;
    2. Identify and describe the methodology for timely warnings and prepare a communication for different media;
    3. Demonstrate and evaluate the role of communication in hazardous materials incidents, man-made disasters, natural disasters, and technological disasters;
    4. Analyze the elements of effective crisis communications; and
    5. Evaluate the role of the public information officer in emergency and non-emergency events.
  2. Planned Sequence of Topics and/or Learning Activities

    1. Introduction, Course Outline, Student Responsibilities
    2. Theory and Practice of Crisis Communications
    3. Communicating In Disaster
    4. Social Media and Crisis Communications
    5. Crisis Communications for All Hazard Events
    6. Crisis Communication Planning
    7. Community and Public Warnings
    8. Communication Role in Emergency Response
  3. Assessment Methods for Course Learning Goals

    Students satisfy the course learning goals via class discussions, written exams, assignments, papers, and/or performance based tasks and projects.
  4. Reference, Resource, or Learning Materials to be used by Student:

    See course syllabus.

Review/Approval Date - 4/2017

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