Layout and Basic Typography | Master Course Outlines | Academics

VAGD101 Layout and Basic Typography

3 credits

4050

VAMM100 (C or better)

None

Students work an equal amount of time outside of class each week in the computer lab or at home.

Using manual methods for layout and design, together with current software applications, students explore the relationship between text and image, as well as the design and impact of typography. Students analyze a variety of published materials and complete a series of introductory graphic design projects.

Course Learning Goals

Students will:
1. develop the manual design and technical skills required to create layout and use letterform;
2. create digital designs that demonstrate effective layout and use of type using up-to-date computers and software;
3. apply skills in letterform analysis and layout, type anatomy, and measurement to improve and enhance the presentation of visual information; and
4. apply vocabulary used by graphic design professionals in evaluating the effectiveness of visual communication.
Planned Sequence of Topics and/or Learning Activities
1. apply and develop manual design skills (e.g., preparing thumbnail sketches, tracings, rough drafts, collage, and final presentations)
2. develop competency in using computers and selected software in the design process (e.g., text importation and formatting procedures, image importation and manipulation, basic typography, color palette planning, grouping, guide and grid usage, templates, and all associated editing procedures)
3. explore and put to practice the essential elements of graphic design (e.g., unity, Gestalt or cumulative perception, space, dominance, hierarchy, balance, and color)
4. explore and put to practice the concept of page architecture (e.g., grid studies, type heavy layouts, symmetrical, asymmetrical, and radial layouts, and four-or-more-page signature)
5. explore and put to practice the selection and design of type (e.g., type anatomy, typefaces, fonts, the type family, and typographic hierarchy in functional/expressive relationships and legibility)
6. complete a series of projects that demonstrate: theme development and typography; repetition and pattern making; expressive letterform, word forms, and copy; repetition and relationship of type to form and space; and verbal/visual relationships
Assessment Methods for Course Learning Goals
Student assessment is based on the successful completion of assigned projects, the presentation of projects, and the demonstrated use of appropriate vocabulary in oral critiques. Projects are assessed through critiques, oral presentations, and discussions.
Reference, Resource, or Learning Materials to be used by Student:
Departmentally-selected text is required. Students are required to do research and reading on relevant topics using library resources, current trade publications, and Internet searches. See course syllabus.