Department of Business and Innovation: Marketing
- I. Course Number and Title
- MKTG110 Selling
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- IV. Prerequisites
- V. Other Pertinent Information
- VI. Catalog Course Description
- This course evaluates selling as a component of the marketing mix. Students examine effective selling, steps in the selling process, and the application of entrepreneurial mindset to the selling process. Topics include an analysis of consumers, motivation and communications, handling objections, closing techniques, and the role of the salesperson.
- VII. Required Course Content and Direction
Course Learning Goals
- discuss the various types of sales positions;
- explain and utilize the various steps in the selling process;
- describe and explain the other duties and responsibilities of a salesperson;
- analyze consumers, motivation and communications, handling objections, and closing techniques; and
- explain the entrepreneurial mindset and how it can be applied to the selling process.
Planned Sequence of Topics and/or Learning Activities
- discuss the importance of selling, selling as a career, and qualities necessary for successful selling
- demonstrate the interpersonal skills required for selling including communication fundamentals
- develop sales presentations to include prospecting, opening the sale, handling objections, gaining interviews, solving problems, and closing the sale
- apply entrepreneurial mindset as it relates to the selling process
- demonstrate oral communication skills
- role play a complete sale presentation
- discuss the sales manager's role in planning and organizing the sales force
- discuss the sale manager's task of staffing, directing, and controlling the sales force
- discuss the legal and ethical consideration related to personal selling
Assessment Methods for Course Learning GoalsCourse learning goals are assessed using a variety of quizzes, tests, performance-based tasks, class participation, and by role playing a selling presentation.
Reference, Resource, or Learning Materials to be used by Student:See course syllabus.
Review/Approval Date - 2/99; Revised 4/05; Revised 11/2011; New Core 8/2015; Approved 01/03/2019