Marketing
Selling
MKTG110
This course evaluates selling as a component of the marketing mix. Students examine effective selling, steps in the selling process, and the application of entrepreneurial mindset to the selling process. Topics include an analysis of consumers, motivation and communications, handling objections, closing techniques, and the role of the salesperson.
3 credits
Prerequisite: None
Corequisite: None
Customer Experience
MKTG112
This course examines current trends in innovative customer service and guest experiences. Topics include Implementation strategies, acting on customer requests and complaints, practicing service skills, and learning to empower employees by understanding the entrepreneurial mindset of turning challenges into opportunities to create value for the customer.
3 credits
Prerequisite: None
Advertising
MKTG200
This course studies advertising theory, design, functions, principles, and procedures. It emphasizes the utilization of various media, along with the overall advertising campaign strategy based on creative problem solving. Topics include creative promotional activities, particularly as they help to integrate advertising into the marketing program.
3 credits
Prerequisite: None
Corequisite: None
Principles of Marketing
MKTG215
This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing.
3 credits
Prerequisite: MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business + Innovation
Corequisite: None
Digital Marketing
MKTG220
This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media.
3 credits
Prerequisite: None
Corequisite: None
Introduction to Supply Chain Management
MKTG228
This course is an introduction to supply chain management (SCM) including the fundamental concepts and tools needed to create an effective and efficient supply chain which is critical to the success of a business. Topics include current key operational decisions, supply chain issues and strategies utilized.
3 credits
Prerequisite: MGMT100 or MGMT110
Corequisite: MGMT100 or MGMT110
Social Media Marketing
MKTG230
This course explores social media marketing principles and best practices for using social media for business, reputation management, and online community building. Students analyze current social networking sites, learning how to use social media to create meaningful relationships with customers, clients, and colleagues. The relevant legal/ethical ramifications are studied.
3 credits
Prerequisite: None
Corequisite: None
Marketing Internship
MKTG280
Students participate in an on-the-job experience and observation in a field directly related to their academic preparation and career objectives in marketing/retail. Students periodically review actual experience and observation in the light of theory and skills learned academically with a College Coordinator.
3 credits
Prerequisite: 24 college credits, a GPA of 2.5 earned in courses by the Department of Business Studies or permission of the Department of Business Studies
Corequisite: None