MKTG280 Marketing Internship
Department of Business, Innovation, and Legal Studies: Marketing
- I. Course Number and Title
- MKTG280 Marketing Internship
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- Completion of 120 employment hours (7,200 contact minutes)
- IV. Prerequisites
- 24 college credits, a GPA of 2.5 earned in courses by the Department of Business, Innovation, and Legal Studies or permission of the Department of Business, Innovation, and Legal Studies
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- Students participate in an on-the-job experience and observation in a field directly related to their academic preparation and career objectives in marketing/retail. Students periodically review actual experience and observation in the light of theory and skills learned academically with a College Coordinator.
- VII. Required Course Content and Direction
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Course Learning Goals
Students will:
- utilize their academic experience and career objectives in a related field in a way that supports their on-the-job experience;
- use effectively their written and verbal skills to describe their experiences; and
- demonstrate an understanding of the value of employers in supporting College curricula.
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Planned Sequence of Topics and/or Learning Activities
- All students must attend and participate in an internship meeting arranged by the Course Coordinator.
- All students must work a minimum of 120 hours during the semester period in which the student is enrolled in this course. Students maintain a log to register days, times, and total hours worked that will be signed by the student and the student's immediate supervisor. The log is turned in by the student to the Course Coordinator, to be verified with the employer, and it will be evaluated by the coordinator as a part of the student's final grade.
- All students will complete an in-depth typewritten project and submit one copy to his or her employer and two copies to the Course Coordinator, and keep one copy for his/her personal file.
- Each student will be evaluated by his/her employer using the criteria established by the Course Coordinator in conjunction with the employer's standards of performance.
- Each student will submit a resume.
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Assessment Methods for Course Learning Goals
Course learning goals are assessed by an evaluation of the student log, an in-depth project, and resume submitted to their Course Coordinator. They are also evaluated by his/her employer using coordinated criteria that includes: an employer questionnaire survey and an employer interview. -
Reference, Resource, or Learning Materials to be used by Student:
See course syllabus.
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Review/Approval Date - 2/99; Revised 4/05; Revised 11/2011; Revised 4/2012; New Core 8/2015; Revised 09/2018;Revised 10/2021