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Bucks County Community College

Catalog

  Catalog  —  Course Descriptions  —  Language and Literature  —  Journalism

Journalism

Advertising Copyrighting

JOUR155

An introduction to the theory and practice of creating and writing advertising messages for products and services. Exercises for developing persuasive ads for magazines, newspapers, radio, and television. Exploration of ad agency creative functions and structure. Discussions, group work, films, videos, lectures. No prior advertising experience needed.

3 credits
Prerequisite: None
Corequisite: None

News Reporting and Writing

JOUR175

This intensive workshop course stresses news reporting and writing techniques important in both print media and online news. Coverage of news events on and off-campus is supplemented by in-class deadline writing exercises. Students learn to check facts using the internet, and to promote their work using social media.

3 credits
Prerequisite: Writing Placement score of 6 or COMP107 (C or better)
Corequisite: None

Newspaper Editing and Page Layout

JOUR275

This course provides intensive training in the editing and preparation of newspaper copy, and the writing of headlines and page layout using computerized layout software. It covers local and wire copy, assembling and shaping the various elements of a news story, the requirements of newspaper style, and safeguards against errors.

3 credits
Prerequisite: JOUR175 (C or better)
Corequisite: None

Feature Writing for Print and Online Media

JOUR276

This workshop course focuses on the reporting and writing of feature articles for print and online media, with attention to the ethics of freelancing. Coverage of news events on and off-campus is supplemented by in-class dead line writing exercises. Students use social media to promote their work.

3 credits
Prerequisite: JOUR175 (C or better)
Corequisite: None

Public Affairs Reporting

JOUR277

This course is an introduction to public affairs reporting, including coverage of local government, public schools, courts, crime, and social services. Students cover town government and school board meetings, trials, and the police beat. Emphasis is on students producing stories suitable for publication in the College newspaper or local media.

3 credits
Prerequisite: JOUR175 (C or better)
Corequisite: None

Webcast News Production

JOUR278

This workshop course stresses the production of a video news webcast. Students conduct interviews, write scripts, shoot and edit digital video, and help produce a news webcast that can be shown online. Students learn to use digital videos cameras and editing software.

3 credits
Prerequisite: JOUR175 (C or better)
Corequisite: None.

Journalism Internship

JOUR280

On-the-job experience and observations in a field directly related to the student's academic preparation and career objectives. Periodic meetings between the faculty coordinator and the student are held to review actual experience and observation in light of the theory and skills learned academically.

3 credits
Prerequisite: Permission of the Department of Language & Literature
Corequisite: None

  • AESL
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Language & Literature

215-968-8150 langandlit@bucks.edu Grupp Hall 201

Language & Literature

215-968-8150 langandlit@bucks.edu Grupp Hall 201
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Newtown | 215-968-8000
275 Swamp Road, Newtown, PA 18940
Bristol | 267-685-4800
1304 Veterans Highway Bristol, PA 19007
Perkasie | 215-258-7700
One Hillendale Rd, Perkasie, PA 18944
Bucks Online | 215-968-8052
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