MGMT102 Business Skills for Artists
Department of Business, Innovation, and Legal Studies: Management
- I. Course Number and Title
- MGMT102 Business Skills for Artists
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- 2250
- IV. Prerequisites
- None
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- This course explores business-related considerations that facilitate successful careers as artists in today's complex business environment. It promotes application of the entrepreneurial mindset to topics of career development, legal considerations, personal and product marketing, and financial planning.
- VII. Required Course Content and Direction
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Course Learning Goals
Students will:- cite the positive and constructive force that business plays by making available the goods and services, jobs, and income that our society must have to exist and thrive;
- explain contemporary business terminology and concepts as they relate to pursuing a successful career as an artist, including marketing, legal considerations, and financial issues:
- describe the ethical issues surrounding the ownership and operation of an artistic business venture and the importance of social responsibility; and
- demonstrate an entrepreneurial mindset and describe its application to careers in the Arts.
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Planned Sequence of Topics and/or Learning Activities
- Current Business Dynamics: Trends and Transitions
- Entrepreneurial Mindset
- Business Ethics and Social Responsibility
- Career Exploration and Planning
- Basic Marketing Concepts
- Promotions
- Personal Selling
- Digital Marketing and Social Media Basics
- Recordkeeping
- Business Formation
- Intellectual Property
- Contract Basics
- Negotiation
- Title, Insurance and Risk
- Funding: Diversifying Revenue Streams
- Grantwriting
- Business Plan Essentials
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Assessment Methods for Course Learning Goals
Course learning goals are assessed using a variety of quizzes, tests, and performance-based tasks as specified by the area faculty and described in the individual instructor's course syllabus. -
Reference, Resource, or Learning Materials to be used by Student:
Text(s) as selected by the full-time Management/Marketing Area faculty.
Students use educational resources as specified in the individual instructor's syllabus.
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Revised 4/24/2025