Mobile Marketing Certificate

Three one-month courses. $595 for all three.  Must take all three courses for certificate.

Must register for all three at the same time to get the bundled price.

Get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Gain the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. 

Introduction to Mobile Marketing

More than half of U.S. consumers who’ve made purchases on their smartphone have done so in response to a mobile marketing message. Smartphones’ sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Online/ $195/ ESMCE 4326 C30/ 2/2-2/27; C31/ 4/6-5/1

Creating Cell Phone Apps for Your Business (non-technical course)

Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using a smartphone these days. Smart organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand how to quickly deploy smartphone applications.

Online/ $245/ ESMCE 0211 C30/ 3/2-3/27; C31/ 5/4-5/29

 Advanced Mobile Marketing

Get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile market-ing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.

Online/ $245/ ESMCE 0217 C30/ 4/6-5/1