VAGD200 Visual Literacy

Department of The Arts: Arts Department Archive

I. Course Number and Title
VAGD200 Visual Literacy Course No Longer Offered
II. Number of Credits
3 credits
III. Number of Instructional Minutes
IV. Prerequisites
VAMM100 (C or better)
V. Other Pertinent Information
The student will work an equal amount of time outside of class each week for research in the Graphic Arts studio, computer lab, or at home.
VI. Catalog Course Description
This course focuses on developing working methods and strategies for producing effective design solutions. The course introduces formal and practical design concepts, skills, and applications necessary to work in the field of graphic design. Visualization of ideas, rendering techniques, design principles, typography, and contemporary graphic design processes are explored.
VII. Required Course Content and Direction
  1. Course Learning Goals

    1. Course
    2. Students will:
      1. apply visual communications techniques to create graphic design solutions;
      2. translate concepts into designs;
      3. synthesize visual and verbal information to produce effective designs;
      4. apply rendering techniques, design principles, typography, and contemporary graphic production processes to solve complex graphic design problems;
      5. create innovative solutions to design problems; and
      6. analyze projects through critiques, oral presentations, and discussions.

    3. Core (if applicable)
    4. This course is not included in the Core.
  2. Planned Sequence of Topics and/or Learning Activities

    Students will:
    1. plan and create designs that demonstrate:
      1. visual representation of concept, facts, and ideas;
      2. research and concept development principles;
      3. theme development;
      4. symbol and identity development;
      5. information mapping;
      6. expressive line studies; and
      7. positive and negative space and value.

    2. apply visual thinking techniques to:
      1. create pictorial, graphic, and verbal symbols;
      2. establish a verbal/visual image connection;
      3. evaluate the impact of a graphic design solution<;/li>
      4. integrate psychological and cultural inferences into graphic design solutions; and
      5. generate an appropriate style and character to produce a graphic image.

    3. apply methods and procedures for production to translate thumbnail sketches into final compositions.
  3. Assessment Methods for Course Learning Goals

    1. Course
    2. Student assessment is based on the successful completion of assigned projects, the presentation of projects, and the demonstrated use of appropriate vocabulary in oral critiques.

    3. Core (if applicable)
    4. This course is not in the Core.
  4. Reference, Resource, or Learning Materials to be used by Student:

    Departmentally selected text(s) will be required. Students will also be required to do research and reading on relevant topics, using library resources, reviewing current trade publications, and doing Internet searches. See course format.

Review/Approval Date - 12/04; Revised 6/09; Revised 4/2012