MKTG120 Introduction to the Fashion Industry

Department of Business Studies: Marketing

  1. Course Number and Title

    MKTG120 Introduction to the Fashion Industry

  2. Number of Credits

    3 credits

  3. Minimum Number of Instructional Minutes Per Semester

    2250

  4. Prerequisites

    None

    Corequisites

    None

  5. Other Pertinent Information

    None

  6. Catalog Course Description

    This course explores the relationship of the fashion industry to the society in which we are consumers. It includes fashion history development, a survey of select fashion industries, fashion merchandising, fashion design, apparel manufacturing, textile marketing, and accessory marketing.

  7. Required Course Content and Direction

    1. Learning Goals:

      1. Course
        2. Students will:
        1. outline the development of fashion and the fashion industry from inception to modern day;
        2. explain how consumer demand affects fashion apparel and accessories;
        3. explain the process of product development, production, and marketing as it relates to fashion apparel and accessories; and
        4. evaluate the variety of retailing formats and the current national and international fashion centers.

      2. Core (if applicable)
        3. This course is not included in the Core.

    2. Planned Sequence of Topics and/or Learning Activities:

      1. discuss the social, political, economic, technological, and artistic reasons for the major changes in the fashion industry over the last 150 years as a background to understanding today's history
      2. identify the process of research, planning, promoting, and distributing the raw materials, apparel and accessories the consumers want to buy
      3. discuss the theories of fashion adoption, the connection between consumer and fashion cycles, and motivating factors for fashion purchases
      4. discuss fashion forecasting, fashion services and resources, and design courses used for product development
      5. discuss the production and marketing chain for fibers, yarns, and fabrics, trimmings, and findings
      6. identify the impact that foreign competition and consumer demand have on the industry and the reaction of the industry
      7. introduce the major fashion capitals of the country and the world
      8. analyze how a manufacturer's line is planned and created to support and enhance an image
      9. discuss fashion design elements and principle
      10. identify the necessary production steps of apparel
      11. discuss design, manufacturing, and marketing as they apply to accessories and furs
      12. discuss major international and domestic fashion centers and their role in buying and selling at the wholesale level
      13. examine the current retail environment: global retailing, types of retail companies, and the organization of retail companies
      14. identify the necessary planning of buying and selling activities for retailers
      15. identify various aspects of retail fashion marketing

    3. Assessment Methods for Core Learning Goals:

      1. Course
        2. Course learning goals are assessed using a variety of quizzes, tests and performance-based tasks.

      2. Core (if applicable)
        3. This course is not included in the Core.

    4. Reference, Resource, or Learning Materials to be used by Students:

      See course format.

  8. Teaching Methods Employed

    Section VIII is not being used in new and revised syllabi as of 12/10/08.

Review/Approval Date -2/03; Revised 11/2011