MKTG140 Retailing Merchandising
Department of Business Studies: Marketing
- I. Course Number and Title
- MKTG140 Retailing Merchandising
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- IV. Prerequisites
- V. Other Pertinent Information
- VI. Catalog Course Description
- This course examines planning and organizing for buying in the retail merchandising environment. Topics include elements related to when, what, and how much to buy. This course also covers pricing, developing resources and inventory, promotional planning and controls, and supervision of sales and supporting staffs.
- VII. Required Course Content and Direction
Course Learning Goals
- demonstrate an overall understanding of the field of retail merchandising;
- identify the duties, responsibilities, and tasks needed to be a competent buyer;
- describe the planning and organizing required to support buy and price decisions; and
- explain the promotional planning and controls needed in the supervision of sales and supporting staffs.
Planned Sequence of Topics and/or Learning Activities
- the role of retailing to include types of retailers, current and future developments, and the organization structure
- the buying and merchandising process, including techniques for buying, buying for various types of stores, buyer-vendor relationships
- planning and managing the merchandise assortment, including inventory management, use of the computer, merchandise flow and risk involved with fashion merchandising
- the marketing and selling process, including the buyer's role in visual merchandising, sales promotion, and sales supporting services
- the buyer's responsibility for profits
- the buyer's duties to include managing human resources, working with branch stores, traffic, receiving, and marketing departments
- the federal laws and regulations that the buyer must understand
- the challenge of the next decade for retail stores
Assessment Methods for Course Learning GoalsCourse learning goals are assessed using a variety of quizzes, tests, and performance-based tasks.
Reference, Resource, or Learning Materials to be used by Student:See course syllabus.
Review/Approval Date - 2/99; Revised 4/05; Revised 11/2011; New Core 8/2015