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Bucks County Community College

Catalog

  Catalog  —  Majors and Certificate Programs  —  Business + Innovation  —  Social Media and Digital Marketing

Social Media and Digital Marketing

Certificate Program

Department of Business and Innovation
Grupp 401 • Phone (215) 968-8227
Curriculum Code No. 3099

This certificate program is designed to provide students with the skills and knowledge to plan, create, and implement effective social media and digital marketing campaigns for small businesses, corporations, government agencies, or non-profit organizations. It prepares students who are currently employed and need to enhance their skills, as well as those who are seeking employment in social media and/or digital marketing.

Graduates of this program are able to

  • Create and manage digital marketing campaigns;
  • Develop and implement social media campaigns;
  • Explain best practices in social media and digital marketing;
  • Assess and measure social media and digital marketing campaigns; and
  • Apply design best practices to enhance social media and digital marketing activities.

Explore Career Ideas
Social Media & Digital Marketing Certificate
Learn about the job market, average salary, and necessary level of training you can expect to encounter in the workforce after completing this program based on data from the PA Department of Labor.

Certificate Requirements

Course Credits
COLL101
College Success Seminar
1
VAMM100
Digital Imaging
3
VAMM110
Web and Interactive Design A
3
MKTG230
Social Media Marketing
3
MKTG220
Digital Marketing
3
MKTG280
Cooperative Education-Marketing A
3
Total Credit Hours16

A Course requires prerequisite

  • Business Administration
  • Accounting & Analytics
  • Baking and Pastry Arts
  • Business
  • Culinary Arts
  • Emergency Management
  • Fire Science
  • Hospitality Management
  • Meeting, Convention and Event Planning
  • Paralegal Studies
  • Technical Entrepreneurship
  • Accounting & Taxation
  • Baking and Pastry
  • Business Analytics Certificate
  • Culinary Arts Certificate
  • Emergency Management Certificate
  • Entrepreneurship Certificate
  • Fire Prevention & Investigation
  • Fire Science Certificate
  • Management Certification
  • Meeting, Convention and Event Planning Certificate
  • Paralegal Certificate
  • Social Media and Digital Marketing
  • ACBSP Accreditation Assessment Information

Business + Innovation

215-968-8227 business@bucks.edu 401 Grupp

Business + Innovation

215-968-8227 business@bucks.edu 401 Grupp
Bucks County Community College | Smart

(215) 968-8000

275 Swamp Road
Newtown, PA 18940

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