Management/Marketing:General Emphasis

Occupational Major

This associate degree program qualifies graduates to compete for entry-level management and/or marketing positions, depending upon which business electives are chosen. Students who are considering transferring to a baccalaureate institution should be aware that decisions on transferability of courses are made by the baccalaureate institutions and differ from school to school. Program requirements can be completed in a two-year period of full-time study.

Department of Business Studies
Penn 401 • Phone (215) 968-8227
Curriculum Code No. 2015

Graduates seek employment in positions with job titles such as management trainee, sales representative, job supervisor, and researcher. Graduates of this program are able to

  • utilize accounting information as a management tool in planning and controlling business operations;
  • demonstrate knowledge of how to market a product, service or idea;
  • exhibit a knowledge of the terminology of the field in order to communicate orally with customers, employers and supervisors;
  • read and interpret business, periodical and technical reports; and
  • create written reports on job-related problems.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Degree Course Requirements*

Course Credits
ACCT103
Introductory Accounting
3
OR
ACCT105
Financial Accounting F
4
CISC110
Introduction to Information Systems F
3
COMM110
Effective Speaking F,2
3
COMP110
English Composition I A,F,1
3
MGMT100
Introduction to Business 3
3
MGMT120
Business Mathematics A,F,4
3
OR
MATH117
Finite Mathematics for Business A,F,4
3
MGMT130
Business Law
3
OR
MGMT180
Legal Environment of Business
3
MGMT280
Cooperative Education-Management F
3
OR
MKTG280
Cooperative Education-Marketing F
3
MKTG100
Principles of Marketing F
3
MKTG200
Advertising
3
OADM110
Business Communication A,F,1
3
PSYC125
Stress Management 5
3
Cultural Perspectives B 3
Accounting Elective D 3/4
Business Electives C 15
INTG285
Integration of Knowledge E,F,6
3
Total Credit Hours 60/61/62

Recommended Semester Sequence

The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the recommended sequence.

First Semester

Course Credits
ACCT103
Introductory Accounting
3
OR
ACCT105
Financial Accounting F
4
CISC110
Introduction to Information Systems F
3
MGMT100
Introduction to Business 3
3
OADM110
Business Communication A,F,1
3
Cultural Perspective 3
Total Credit Hours 15/16

Second Semester

Course Credits
Accounting Elective D 3/4
MKTG100
Principles of Marketing F
3
Business Elective C 3
COMP110
English Composition A,F,1
3
MGMT120
Business Mathematics A,4
3
OR
MATH117
Finite Mathematics for Business A,F,4
3
Total Credit Hours 15/16

Third Semester

Course Credits
PSYC125
Stress Management 5
3
COMM110
Effective Speaking F,2
3
MKTG200
Advertising 6
3
Business Electives C 6
Total Credit Hours 15

Fourth Semester

Course Credits
MGMT130
Business Law
3
OR
MGMT180
Legal Environment of Business
3
MGMT280
Cooperative Education-Management F
3
OR
MKTG280
Cooperative Education-Marketing F
3
Business Electives C 6
INTG285
Integration of Knowledge E,F,6
3
Total Credit Hours 15

A Placement testing required.
B Any of the following may be chosen: HIST111, HIST112, HIST151, HIST152, HUMN111, HUMN113, HUMN114.
C Any course with a prefix of ACCT, HRIM,LAWS, MEDA MGMT, MKTG, OADM, or REAL may be chosen
D Any of the following may be chosen: ACCT105, ACCT106, ACCT110, ACCT120, ACCT130.
E Any INTG course may be chosen.
F Course requires prerequisite

1 Satisfies College Writing requirement.
2 Satisfies Creative Expression.
3 Satisfies Social Perspectives.
4 Satisfies College level Mathematics or Science.
5 Satisfies Personal Health.
6 Satisfies Writing Intensive requirement.

* Students who do not seek the associate degree may earn the legend “Major Requirements Satisfied” on their transcripts by successfully completing all of the courses listed in the major except three credits of Cultural Perspectives, three credits of College level Mathematics, Integration of Knowledge and Personal Health. Credits exceeding the required minimum cannot be used to satisfy required credits in the other course requirements.