Management/Marketing

Occupational Major

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This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

This associate degree program qualifies graduates to compete for entry-level management, marketing, and/or retail positions, depending upon which track is chosen. Students who are considering transferring to a baccalaureate institution should be aware that decisions on transferability of courses are made by the baccalaureate institutions and differ from school to school. Program requirements can be completed in a two-year period of full-time study.

Department of Business Studies
Penn 401 • Phone (215) 968-8227
Curriculum Code No. 2015

Graduates seek employment in positions with job titles such as management trainee, sales representative, marketing assistant, job supervisor, branch manager. Graduates of this program are able to:

  • utilize accounting information as a management tool in planning and controlling business operations;
  • demonstrate knowledge of how to market a product, service or idea;
  • exhibit a knowledge of the terminology of the field in order to communicate orally with customers, employers and supervisors;
  • read and interpret business, periodical and technical reports; and
  • create written reports on job-related problems.

Degree Course Requirements*

Course Credits
ACCT103
Introductory Accounting
3
OR
ACCT105
Financial Accounting E
4
CISC110
Introduction to Information Systems E
3
COMM110
Effective Speaking E,4,5
3
COMP110
English Composition I A,E,1,10
3
MGMT100
Introduction to Business 2,3,4,8
3
MGMT120
Business Mathematics A,E,6
3
OR
MATH117
Finite Mathematics for Business A,E,6
3
MGMT130
Business Law
3
OR
MGMT180
Legal Environment of Business
3
MKTG100
Principals of Marketing E
3
MGMT230
Principles of Management E
3
MGMT135
Business Communication A,E,2,4,10
3
Science B,7 3/4
Arts/Humanities Elective B,1 3
Accounting Elective D 3/4
Business Electives C 9
Track Courses F 12
Total Credit Hours 60-63

Management Track Courses

Course Credits
MGMT200
Organization Behavior E
3
OR
MGMT250
Human Resource Management E
3
MGMT220
Production and Operations Management E
3
MGMT260
Product Management E
3
MGMT280
Cooperative Education-Management E,9
3

Marketing Track Courses

Course Credits
MKTG110
Selling
3
MKTG200
Advertising
3
MKTG220
Digital Marketing
3
MKTG280
Cooperative Education-MarketingE,9
3

Retail Management Track Courses

Course Credits
MKTG135
Retail Management
3
MKTG140
Retail Merchandising
3
MGMT140
Supervision
3
OR
MGMT200
Organizational Behavior E
3
MKTG280
Cooperative Education-MarketingE,9
3

Recommended Semester Sequence

The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the recommended sequence.

First Semester

Course Credits
ACCT103
Introductory Accounting
3
OR
ACCT105
Financial Accounting E
4
CISC110
Introduction to Information Systems E
3
MGMT100
Introduction to Business 2,3,4,8
3
COMP110
English Composition I A,E,1,10
3
Arts/Humanties Elective B,1 3
Total Credit Hours 15/16

Second Semester

Course Credits
Accounting Elective D 3/4
MKTG100
Principles of Marketing E
3
Business Elective C 3
MGMT135
Business Communication A,E,1
3
MGMT120
Business Mathematics A,E,6
3
OR
MATH117
Finite Mathematics for Business A,E,6
3
Total Credit Hours 15/16

Third Semester

Course Credits
MGMT130
Business Law
3
OR
MGMT180
Legal Environment of Business
3
MGMT230
Principles of Management E
3
Business Elective C 3
Track Courses F 6
Total Credit Hours 15

Fourth Semester

Course Credits
Business Electives C 3
COMM110
Effective Speaking E,4,5
3
Track Courses F 6
Science B,7 3/4
Total Credit Hours 15/16

A Placement testing required.
B Consult the list of courses approved for this subcategory. Any course may be chosen.
C C Any course with a prefix of HRIM, MGMT, MKTG, or ECON112 may be chosen.
D Any of the following may be chosen: ACCT105, ACCT106, ACCT110, ACCT120, ACCT130.
E Course requires prerequisite

F Students must complete all courses in the chosen track.
1 Satisfies Arts/Humanities
2 Satisfies Critical Thinking
3 Satisfies Diversity
4 Satisfies Information Literacy
5 Satisfies Oral Communication
6 Satisfies Quantitative Literacy
7 Satisfies Scientific Literacy
8 Satisfies Social Sciences
9 Satisfies Technological Competence
10 Satisfies Writing