Marketing

Principle of Marketing

MKTG100

This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing.

3 credits
Prerequisite: MGMT100 or MGMT110 or permission of the Department of Business Studies
Corequisite: None

Selling

MKTG110

This course evaluates selling as a component of the marketing mix. Students examine effective selling and steps in the selling process in the consumer and industrial markets. Topics include an analysis of consumers, motivation and communications, handling objections, closing techniques and the role of the salesperson.

3 credits
Prerequisite: None
Corequisite: None

Introduction to the Fashion Industry

MKTG120

This course explores the relationship of the fashion industry to the society in which we are consumers. It includes fashion history development, a survey of select fashion industries, fashion merchandising, fashion design, apparel manufacturing, textile marketing, and accessory marketing.

3 credits
Prerequisite: None
Corequisite: None

Fashion Goods Production

MKTG125
EXPERIMENTAL

This course will identify the prevailing influences on contemporary textile products; the design elements and principles for textile products; and the post-purchase care of textile products. Prevailing influences may include political, economic, social, technological, psychological, cultural, and demographic.

3 credits
Prerequisite: None
Corequisite: None

Retail Management

MKTG135

This course examines the overall organizational structure and relationships within a retail organization. It emphasizes sales supporting (non-merchandising) functions and current trends. It includes single-unit and multi-unit structures, receiving, marking, stock, warehousing, delivery, wrapping-packing, adjustments, credit, accounts payable, audit, security, workrooms, and personnel.

3 credits
Prerequisite: None
Corequisite: None

Retailing Merchandising

MKTG140

This course examines planning and organizing for buying in the retail merchandising environment. Topics include elements related to when, what, and how much to buy. . This course also covers pricing, developing resources and inventory, promotional planning and controls, and supervision of sales and supporting staffs.

3 credits
Prerequisite: None
Corequisite: None

Public Relations Management

MKTG143

This course deals with the application of public relations tools and techniques and the management of public relations campaigns. Topics include methods of public relations research, strategic planning, preparation of public relations materials, and the use of controlled and uncontrolled media.

3 credits
Prerequisite: None
Corequisite: None

Introduction to Industrial Distribution

MKTG150
EXPERIMENTAL

This course will introduce students to the industrial distribution industry. Topics will include ID careers, channels of distribution, supply chain management, the role of wholesalers and distributors in the supply chain, logistics, inventory control and management, and the importance of proper pricing and mark-up.

3 credits
Prerequisite: None
Corequisite: None

Advertising

MKTG200

This course studies advertising theory, design, functions, principles, and procedures. It emphasizes the utilization of various media, along with the overall advertising campaign strategy based on creative problem solving. Topics include creative promotional activities, particularly as they help to integrate advertising into the marketing program.

3 credits
Prerequisite: None
Corequisite: None

Marketing on the Internet

MKTG220

This course provides the student with a foundation to use the Internet as a marketing tool. It also covers the technical basics of how to create and retrieve Internet based information.

3 credits
Prerequisite: None
Corequisite: None

Cooperative Education - Marketing/Retail

MKTG280

Students participate in an on-the-job experience and observation in a field directly related to their academic preparation and career objectives in marketing/retail. Students periodically review actual experience and observation in the light of theory and skills learned academically with a College Coordinator.

3 credits
Prerequisite: 24 college credits, a GPA of 2.5 earned in courses by the Department of Business Studies and permission of the Department of Business Studies
Corequisite: None