CERTIFICATE MAJOR
Curriculum Code No. 3165

Department of Business Studies
Penn 401 • Phone (215) 968-8227

This certificate program is intended for small business owners and employees of companies that engage in electronic business to help them to develop and deploy e-business solutions. The emphasis in the program is on the development of sound business and related computer skills needed to participate in the growing world of e-business. Given this focus, the program will prepare students for the position of e-business manager and will provide the skills necessary to learn how to attract potential customers to the web site, what to do with customers once they are on a web site, how to provide customer service through the Internet, and how the web site strategically fits into a company’s larger goals and marketing plans.

Graduates of this program are able to

• discuss electronic business concepts and practices;
• identify terms used in electronic business and related technologies;
• discuss the global impact of electronic business on conducting business in the 21^st Century;
• develop and maintain a web page to effectively market a product or service;
• apply business principles to electronic business;
• use computer software and applications to enhance business operations;
• develop a supply chain strategy for a business operation;
• discuss the legal, political, and ethical issues associated with an international business that engages in electronic business; and
• develop a marketing plan for a business engaged in electronic business.

Certificate Requirements

^A Course requires prerequisite.

Since the individual circumstances and backgrounds of students vary, all students planning to complete this certificate program must meet with their assigned academic advisors to develop a planned sequence of courses to meet their individual needs.