OCCUPATIONAL MAJOR

This associate degree program qualifies graduates to compete for entry-level management and/or marketing positions, depending upon which business electives are chosen. Students who are considering transferring to a baccalaureate institution should be aware that decisions on transferability of courses are made by the baccalaureate institutions and differ from school to school. Program requirements can be completed in a two-year period of full-time study.

Department of Business Studies
Penn 401 • Phone (215) 968-8227

General Emphasis

Graduates seek employment in positions with job titles such as management trainee, sales representative, job supervisor, and researcher. Graduates of this program are able to

• utilize accounting information as a management tool in planning and controlling business operations;
• demonstrate knowledge of how to market a product, service or idea;
• relate a basic understanding of business law to various business situations that are encountered;
• exhibit a knowledge of the terminology of the field in order to communicate orally with customers, employers, and supervisors;
• read and interpret business, periodical and technical reports;
• develop written reports on job-related problems; and
• depending upon business electives, display specific skills in such areas as supervision and advertising.

The structure of this program permits students to emphasize accounting, management, or marketing in the third and fourth semesters. Students should work closely with their academic advisors in the selection of courses. Since the the individual circumstances and backgrounds of students vary, all students planning to complete this certificate program must meet with their assigned academic advisors to develop a planned sequence of courses to meet their individual needs.

Degree Course Requirements

Recommended Semester Sequence
The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the recommended sequence.

Retail Management Emphasis

Curriculum Code No. 2017

This Associate Degree Program qualifies graduates to compete for entry-level management positions in the retail industry.

Graduates can find employment in positions with job titles such as assistant store manager and manager trainee in a variety of retail operations, from small independent stores to specialty chains to major stores. The growing retail industry has created a great demand for qualified retail managers with knowledge in management, merchandising, advertising, selling, and consumer behavior. In order to provide graduates with the flexibility required in this growing field, the program offers a solid foundation in management, business law and marketing.

Graduates of this program are able to

• exhibit a knowledge of the terminology and procedures of the retailing field in order to communicate with peers, managers, buyers, and other professionals; read and interpret business periodicals and technical reports; and develop written reports on job-related problems;
• relate a basic understanding of the special skills required in a people-intensive industry;
• demonstrate a technical knowledge of the major functions of a retail organization;
• utilize the knowledge of how to merchandise a product; and
• understand how to merchandise a product.

Degree Course Requirements

ACCT103	Introductory Accounting	3
CISC110	Introduction to Information Systems F	3
COMM110	Effective Speaking 2	3
COMP110	English Composition I A,F,1	3
MGMT130	Business Law
	or
MGMT180	Legal Environment of Business	3
MGMT100	Introduction to Business 3	3
MGMT120	Business Mathematics A,F,4
	or
MATH117	Quantitative Methods I A,F,4	3
MGMT200	Organizational Behavior F	3
MGMT280	Cooperative Education-Management F
	or
MKTG280	Cooperative Education-Marketing F	3
MKTG100	Principles of Marketing F	3
MKTG110	Selling	3
MKTG135	Retail Management	3
MKTG140	Retail Merchandising	3
MKTG200	Advertising	3
OADM110	Business Communication A,F,1	3
PSYC125	Stress Management 5	3
	Accounting Electives B	3/4
	Cultural Perspectives C	3
	Business Electives D	3
INTG285	Integration of Knowledge E,F,6	3
		—
		60/61

Recommended Semester Sequence

The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the sequence recommended.

First Semester
ACCT103	Introductory Accounting	3
MGMT100	Introduction to Business 3	3
MKTG135	Retail Management *	3
OADM110	Business Communication A,F,1	3
MGMT120	Business Mathematics A,F,4	3
	or
MATH117	Quantitative Methods I A,F,4	3
		15
Second Semester
	Accounting Elective B	3
CISC110	Introduction to Information Systems F	3
MKTG100	Principles of Marketing F	3
MKTG140	Retail Merchandising	3
COMP110	English Composition I A,F,1	3
		15
Summer Session
MGMT280	Cooperation Education F**
	or
MKTG280	Cooperative Education-Marketing F**	3
		3
Third Semester
MGMT200	Organizational Behavior F	3
MKTG110	Selling	3
	Cultural Perspectives C	3
	Business Elective D	3
		12
Fourth Semester
PSYC125	Stress Management 5	3
COMM110	Effective Speaking 2	3
MKTG200	Advertising	3
MGMT130	Business Law
	or
MGMT180	Legal Environment of Business	3
INTG285	Integration of Knowledge E,F,6	3
		15

^A Placement testing required.
^B Any of the following may be chosen: ACCT105, ACCT106, ACCT110, ACCT120, ACCT130.
^C Any of the following may be chosen: HIST111, HIST112, HIST151, HIST152, HUMN111, HUMN112, HUMN113, HUMN114.
^D Any course with a prefix of ACCT,, EBUS, HRIM, LAWS, MEDA MGMT, MKTG, OADM or REAL may be chosen.
^E Any INTG course may be taken.
^F Course requires prerequisite

¹ Satisfies College Writing requirement.
² Satisfies Creative Expression.
³ Satisfies Social Perspectives.
⁴ Satisfies College level Mathematics or Science.
⁵ Satisfies Personal Health.
⁶ Satisfies Writing Intensive requirement.

** Either Spring, Summer or Fall Semesters. Students who do not seek the Associate of Arts degree may earn the legend “Major Requirements Satisfied” on their transcripts by successfully completing all of the courses listed in the major except three credits of Cultural Perspectives, three credits of College level Mathematics, Integration of Knowledge and Personal Health. Credits exceeding the required minimum cannot be used to satisfy required credits in the other course requirements.

Small Business Management Emphasis

Curriculum Code No. 2054

Students who complete this program will be able to understand the managerial responsibilities necessary in a small business enterprise. Students will be able to understand and perform markup, display, bookkeeping, banking and day-to-day operations for a small business. The program will familiarize students with the broad entrepreneurial areas of marketing, choosing the proper legal organization, purchasing an existing business, insurance, franchising, self analysis, layout, advertising and financial responsibility. Emphasis is placed on starting one's own business and practical applications, across a broad range of common considerations, of the operational responsibilities of a small scale venture.

Degree Course Requirements

ACCT103	Introductory Accounting
	or
ACCT105	Principles of Accounting I F	3/4
CISC110	Introduction to Information Systems F	3
COMM110	Effective Speaking 2	3
COMP110	English Composition I A,F,1	3
MGMT100	Introduction to Business 3	3
MGMT110	Small Business Management	3
MGMT111	Current Problems in Small Business Mgt F	1
MGMT112	Current Problems in Small Business Mgt F	1
MGMT113	Current Problems in Small Business Mgt F	1
MGMT120	Business Mathematics A,F,4
	or
MATH117	Quantitative Methods I A,F,4	3
MGMT130	Business Law
	or
MGMT180	Legal Environment of Business	3
MKTG100	Principles of Marketing F	3
MKTG110	Selling	3
MKTG200	Advertising	3
OADM110	Business Communication A,F,1	3
PSYC125	Stress Management 5	3/4
	Accounting Electives B	3
	Cultural Perspectives C	3
	Business Electives D	9
INTG285	Integration of Knowledge E,F,6	3
		60/61/62

Recommended Semester Sequence

The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the sequence recommended.

^A Placement testing required.
^B Any of the following may be chosen: ACCT105, ACCT106, ACCT110, ACCT120, ACCT130.
^C Any of the following may be chosen: HIST111, HIST112, HIST151, HIST152, HUMN111, HUMN112, HUMN113, HUMN114.
^D Any course with a prefix of ACCT, EBUS, HRIM,LAWS, MEDA MGMT, MKTG, OADM, or REAL may be chosen.
^E Any INTG course may be chosen.
^F Course requires prerequisite

¹ Satisfies College Writing requirement.
² Satisfies Creative Expression.
³ Satisfies Social Perspectives
⁴ Satisfies College level Mathematics or Science.
⁵ Satisfies Personal Health.
⁶ Satisfies Writing Intensive requirement.

** Spring Semester only. Students who do not seek the Associate of Arts Degree may earn the legend “Major Requirements Satisfied” on their transcripts by successfully completing all the courses listed in the major except three credits of Cultural Perspectives, three credits of College level Mathematics, Integration of Knowledge and Personal Health. Credits exceeding the required minimum cannot be used to satisfy required credits in the other course requirements.