MKTG230: Social Media Marketing
Section: EW1     (eLearning)

About This Course

Semester and YearSpring Term A 2018 / (Jan-March): Jan 17, 2018 to Mar 9, 2018
(See "Getting Started" below for details about orientation)
Instructor(s)
Jessica Federman   Email: jessica.federman@bucks.edu
Phone: 215-968-8227
Course Credits
3 credits
Time Requirements
Plan a minimum of 12 - 18 hours per week for your coursework. While online learning courses provide flexibility in time, geography, and travel, the work required for successful completion is identical to that for the face-to-face course.   Your instructor may specify additional time requirements in the "Other information" field below or during your orientation.
Delivery Mode
eLearning:
Web-based course
Official College Course Description
The complete college course description can be viewed at:
Student Characteristics
Open to self-motivated, self-disciplined students who can handle college-level work and study independently.
Instructor Provided Course Syllabus
A sample Course Syllabus is typically available in WebAdvisor's "Search for Sections" results. A Course Syllabus explains how the instructor will conduct the class and may include: course policies, grading guidelines, assignment due dates, etc.
Student Requirements
This course has the following requirements for students:
  • There are no special requirements for this course

Getting Started With This Course

Orientation(s)
This information has expired. If you are looking for current course information you must go to the current semester course information page.
Instructor's Welcome Page
Your instructor's detailed information page (referred to as a "welcome page") is:

http://www.mindshufflemarketing.com

Accessing Your Course
Purchasing Your Books and Other Course Materials

While you may purchase your books and other course materials from the provider of your choice (using the ISBN number available through the course's academic department where applicable to ensure the correct version), both the campus bookstore and our online bookstore, guarantee that they stock the correct version for your course.

Approximately 3 weeks prior to the start of the session you can use the link below to see the list of books that have been selected by your instructor. If you have any questions about the course materials listed, please contact your instructor or the academic department directly.

Click this link to see the book list for your course.

Other Information about the Course
Let's explore social media for marketing your business. We'll understand how social media is a valuable tool when utilized appropriately to promote a brand or a business, and how to develop a smart social media strategy. Upon completion of this course, students will acquire a toolbox of methodologies and online resources that will help students design, implement, and measure their own social media marketing strategy.