MKTG240 Public Relations Management (No Longer Offered) (Experimental)
Department of Business, Innovation, and Legal Studies: Business Studies Department Archive
- I. Course Number and Title
- MKTG240 Public Relations Management (No Longer Offered) (Experimental) Course No Longer Offered
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- 2250 minutes
- IV. Prerequisites
- None
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- This course deals with the application of public relations tools and techniques, and the management of public relations campaigns. Includes: methods of public relations research, strategic planning, preparing public relations materials, and the use of controlled and uncontrolled media.
- VII. Required Course Content and Direction
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Course Learning Goals
Students will be able to:- Better understand how to integrate public relations into marketing programs;
- Organize and promote special events;
- Develop publications and Web sites;
- Work with television, radio, and other broadcast media;
- To manage crises and public issues.
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Planned Sequence of Topics and/or Learning Activities
- Introduction to Contemporary Public Relations
- Public Relations Practitioners
- Organizational Settings
- Historical Origins
- Ethics and Professionalism
- Legal Considerations
- Intenal Media and Employee Communication
- External Media and Media Relations
- Management Process
- Step One: Defining Public Relations Problems
- Step Two: Planning and Programming
- Step Three: Taking Action and Communicating
- Step Four: Evaluating the Program
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Assessment Methods for Course Learning Goals
This course is not in the Core Curriculum. -
Reference, Resource, or Learning Materials to be used by Student:
Departmentally selected textbook. Details provided by the instructor of each course section. See Course Format.
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Review/Approval Date - Unavailable