MKTG240 Public Relations Management (No Longer Offered) (Experimental)

Department of Business Studies: Business Studies Department Archive

I. Course Number and Title
MKTG240 Public Relations Management (No Longer Offered) (Experimental) Course No Longer Offered
II. Number of Credits
3 credits
III. Minimum Number of Instructional Minutes Per Semester
2250 minutes
IV. Prerequisites
None
Corequisites
None
V. Other Pertinent Information
None
VI. Catalog Course Description
This course deals with the application of public relations tools and techniques, and the management of public relations campaigns. Includes: methods of public relations research, strategic planning, preparing public relations materials, and the use of controlled and uncontrolled media.
VII. Required Course Content and Direction
  1. Learning Goals:

    Students will be able to:
    1. Better understand how to integrate public relations into marketing programs;
    2. Organize and promote special events;
    3. Develop publications and Web sites;
    4. Work with television, radio, and other broadcast media;
    5. To manage crises and public issues.
  2. Planned Sequence of Topics and/or Learning Activities:

    1. Introduction to Contemporary Public Relations
    2. Public Relations Practitioners
    3. Organizational Settings
    4. Historical Origins
    5. Ethics and Professionalism
    6. Legal Considerations
    7. Intenal Media and Employee Communication
    8. External Media and Media Relations
    9. Management Process
      1. Step One: Defining Public Relations Problems
      2. Step Two: Planning and Programming
      3. Step Three: Taking Action and Communicating
      4. Step Four: Evaluating the Program
  3. Assessment Methods for Core Learning Goals:

    This course is not in the Core Curriculum.
  4. Reference, Resource, or Learning Materials to be used by Students:

    Departmentally selected textbook. Details provided by the instructor of each course section. See Course Format.
VIII. Teaching Methods Employed
The three hours each week will be devoted to the presentation of course material, current methods of doing research, group activities, and oral presentations. Methods to be employed will be selected from the following: Creation of a public relations plan for a client; Discussions about different methods to solve a particular problem; State-of-the-art research concerning new topics; Development of reaction papers; Major research paper/presentation; Presentation by guest lecturers.

Review/Approval Date - Unavailable