MKTG125 Fashion Goods Production (Experimental)

Department of Business Studies: Marketing

I. Course Number and Title
MKTG125 Fashion Goods Production (Experimental)
II. Number of Credits
3 credits
III. Number of Instructional Minutes
IV. Prerequisites
V. Other Pertinent Information
VI. Catalog Course Description
This course will identify the prevailing influences on contemporary textile products; the design elements and principles for textile products; and the post-purchase care of textile products. Prevailing influences may include political, economic, social, technological, psychological, cultural, and demographic.
VII. Required Course Content and Direction
  1. Course Learning Goals

    Upon the successful completion of this course, the student will be able to:

    1. describe the impact of social, psychological, cultural, and demographic factors on customer acceptance of softgoods;
    2. describe the relationships between human development and fashion goods production;
    3. identify art components in textiles and softgoods;
    4. identify basic consumer needs in fashion goods production; and
    5. identify factors relating to consumer selection of softgoods.
  2. Planned Sequence of Topics and/or Learning Activities

    1. Influences on Customer Fashion Goods Production:
      1. American cultural influences
      2. social influences
      3. psychological influences
      4. target market influences
      5. fashion industry influences
      6. physical influences
    2. Softgoods Design Elements and Principles:
      1. color
      2. texture
      3. space
      4. form
      5. shape
      6. line
      7. principles of design (balance, proportion, emphasis, rhythm, unity)
      8. fabric design
    3. Customer Fashion Goods Production Factors:
      1. fit
      2. quality
      3. care
      4. planning
      5. purchasing
  3. Assessment Methods for Course Learning Goals

  4. Reference, Resource, or Learning Materials to be used by Student:

    The materials to be employed in this class may include any of the following current publications:

    • Business magazines and papers
    • Fashion magazines, catalogs, and newspapers
    • Marketing magazines
    • Retail site visits
    • Field trips

Review/Approval Date - Unavailable; New Core 8/2015