MKTG125 Fashion Goods Production
Department of Business Studies: Marketing
- I. Course Number and Title
- MKTG125 Fashion Goods Production (Experimental)
- II. Number of Credits
- 3 credits
- III. Minimum Number of Instructional Minutes Per Semester
- 2250 minutes
- IV. Prerequisites
- V. Other Pertinent Information
- VI. Catalog Course Description
- This course will identify the prevailing influences on contemporary textile products; the design elements and principles for textile products; and the post-purchase care of textile products. Prevailing influences may include political, economic, social, technological, psychological, cultural, and demographic.
- VII. Required Course Content and Direction
Learning Goals:Upon the successful completion of this course, the student will be able to:
- Describe the impact of social, psychological, cultural, and demographic factors on customer acceptance of softgoods.
- Describe the relationships between human development and fashion goods production.
- Identify art components in textiles and softgoods.
- Identify basic consumer needs in fashion goods production.
- Identify factors relating to consumer selection of softgoods.
Planned Sequence of Topics and/or Learning Activities:
- Influences on Customer Fashion Goods Production:
- American cultural influences
- Social influences
- Psychological influences
- Target market influences
- Fashion industry influences
- Physical influences
- Softgoods Design Elements and Principles:
- principles of design (balance, proportion, emphasis, rhythm, unity)
- fabric design
- Customer Fashion Goods Production Factors:
Assessment Methods for Core Learning Goals:
Reference, Resource, or Learning Materials to be used by Students:The materials to be employed in this class may include any of the following current publications:
- Business magazines and papers
- Fashion magazines, catalogs, and newspapers
- Marketing magazines
- Retail site visits
- Field trips
- VIII. Teaching Methods Employed
- The following methods may be employed by the course instructor: projects, assignments, reading, film/video, and field trips.
Review/Approval Date - Unavailable