MKTG100 Principle of Marketing

Department of Business Studies: Marketing

I. Course Number and Title
MKTG100 Principle of Marketing
II. Number of Credits
3 credits
III. Number of Instructional Minutes
IV. Prerequisites
MGMT100 (C or better) or MGMT110 (C or better) or Permission of the Department of Business Studies
V. Other Pertinent Information
VI. Catalog Course Description
This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing.
VII. Required Course Content and Direction
  1. Course Learning Goals

    Students will:
    1. define marketing and the marketing concepts including the 4P’s of marketing that make up the marketing mix, promotional mix and related utilities;
    2. analyze the factors in marketing’s external environment and relate the importance of market research;
    3. evaluate the factors of consumer behavior;
    4. define consumer and business markets, their segmentation, channel alternatives, new product development and the product life cycle;
    5. demonstrate an understanding of related ethical and social responsibility issues; and
    6. demonstrate an understanding of future trends in marketing including international opportunities and a global view based on the interrelated nature of world economies.
  2. Planned Sequence of Topics and/or Learning Activities

    1. strategic planning process
    2. the environment of marketing
    3. global marketing considerations
    4. ethics and social responsibility
    5. consumer decision-making process
    6. business-to-business marketing
    7. target marketing and market segmentation
    8. marketing research
    9. developing and managing products
    10. nonprofit organization marketing
    11. customer value, total quality management(TQM), and customer satisfaction
    12. physical distribution and distribution channels
    13. retailing and wholesaling
    14. promotion, advertising, personal selling, and public relations
    15. pricing products and pricing policies
    16. Internet marketing
  3. Assessment Methods for Course Learning Goals

    Course learning goals are assessed using a variety of tests, quizzes and performance based tasks.
  4. Reference, Resource, or Learning Materials to be used by Student:

    See course syllabus.

Review/Approval Date -5/04; Revised 11/2011; New Core 8/2015