MGMT155 Introduction to Entrepreneurship
Department of Business and Innovation: Management
- I. Course Number and Title
- MGMT155 Introduction to Entrepreneurship
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- IV. Prerequisites
- V. Other Pertinent Information
- This course meets the General Education requirement in Critical Thinking.
- VI. Catalog Course Description
- This course focuses on understanding basic entrepreneurial concepts, the entrepreneurial mindset, and developing entrepreneurial skills through hands-on learning. The course emphasizes the entrepreneurial process and the application of this process to a broad range of business contexts. The course also addresses creativity, securing resources, team building, communication, and leadership.
- VII. Required Course Content and Direction
Course Learning Goals
- develop an understanding of the entrepreneurial process and apply use of it to solve consumer, business, and social problems
- identify, develop, and evaluate entrepreneurial opportunities;
- apply a business model and lean startup method to test market a best idea; and
- demonstrate effective communication and negotiation skills.
Planned Sequence of Topics and/or Learning Activities
The following topics are presented:
- Idea of choice in response to environment
- Identification of need/opportunity
- Goal setting
- Overcoming obstacles
- Finding knowledge resources
- The concept of wealth
- Establishing, developing, and communicating the entrepreneurial brand
- Establishing, developing, and using a support network
- Reacting to hardship and setback
Assessment Methods for Course Learning GoalsThe assessment of Course Learning Goals is based on projects, essays, and performance-based tasks, as specified by Management/Marketing Area faculty and described in the individual instructor's course syllabus.
Reference, Resource, or Learning Materials to be used by Student:
Text(s) as selected by the full-time Management/Marketing Area faculty. Students use educational resources as specified in the individual instructor's syllabus.
Review/Approval Date - 6/29/2017