EBUS260 Current Issues in E-Business

Department of Business Studies: Business Studies Department Archive

I. Course Number and Title
EBUS260 Current Issues in E-Business Course No Longer Offered
II. Number of Credits
3 credits
III. Minimum Number of Instructional Minutes Per Semester
2250 minutes
IV. Prerequisites
EBUS100 and EBUS18O
Corequisites
None
V. Other Pertinent Information
Half lecture/Half laboratory
VI. Catalog Course Description
This course will analyze the e-business environment to determine strategy and performance necessary in organizational and marketing efforts. Cases for analysis will include both industry leaders and .com failures to determine the critical success factors that drive the industry.
VII. Required Course Content and Direction
  1. Learning Goals:

    1. To understand strategic analysis
    2. To describe the strategic planning process for E-Commerce
    3. To understand the process of formulating E-Commerce strategies
    4. To describe the role of critical success factors in E-Commerce
    5. To explain competitive intelligence on the Internet and in E-Commerce
    6. To explain the steps and issues involved in E-Commerce implementation
    7. To understand how to reassess E-Commerce project
  2. Planned Sequence of Topics and/or Learning Activities:

    1. Fundamentals
      1. What is strategic analysis
      2. Understanding the value chain
      3. Understanding the five forces of competitive advantage
      4. Creating a SWOT Analysis
      5. Describing the critical success factors
      6. Explaining offensive strategy vs. defensive strategy
      7. Establishing cooperative strategy
    2. Use of the case method and classroom discussions to analyze both successful and failed firms in the new economy. This will involve:
      1. Development of student classroom teams
      2. Each classroom team will undertake research on a particular segment in E-Business using the previously mentioned analysis tools, e.g. online auctions
      3. Each team will give a weekly presentation on that segment
      4. Presentations will be discussed during class time.
      5. A final report by the student classroom team on the development of their own website or E-Commerce product or service will be presented in class.
  3. Assessment Methods for Core Learning Goals:

  4. Reference, Resource, or Learning Materials to be used by Students:

    1. See course outline for required textbook
    2. Online Resources
    3. Use of a Classroom or Lab with Internet Access for half of the class meeting time
VIII. Teaching Methods Employed
  1. Lecture
  2. Classroom discussion
  3. Student presentation
  4. Student development of their own product or service

Review/Approval Date -Spring 2002