EBUS100 Introduction to E-Business
Department of Business Studies: Business Studies Department Archive
- I. Course Number and Title
- EBUS100 Introduction to E-Business Course No Longer Offered
- II. Number of Credits
- 3 credits
- III. Minimum Number of Instructional Minutes Per Semester
- 2250 minutes
- IV. Prerequisites
- V. Other Pertinent Information
- VI. Catalog Course Description
- This course highlights management principles appropriate for e-commerce companies. The course reviews the differences among the emerging technologies and related matters. An understanding of the company for on-going administration, customer service, telemarketing and order filling will be developed. The concepts of e-law and ethics will be explored.
- VII. Required Course Content and Direction
Learning Goals:E Planning and Management is a first level college course introducing the basic concepts of the new emerging business in e-commerce. At the completion of the course, the student will:
- Understand the role of e-commerce in the economy.
- Have a clear understanding of the relationship of management principles as they apply to an e-commerce organization.
- Understand the structure of an e-commerce business.
- Discuss the ethics of this new technology.
- Develop the customer service and fulfillment issues inherent in ecommerce.
- Understand the customer-side perceptions of e-commerce.
- Recognize the business challenges and partnerships that must be developed in order for an e-commerce business to succeed.
- Understand the position of e-commerce organizations in the global economy.
Planned Sequence of Topics and/or Learning Activities:
- Discuss the business challenges of the new economy.
- Explore the ethics and e-law dimensions of e-commerce.
- Discuss the overall new technology and new economy that the Internet has generated.
- Explain the characteristics of the new economy and new entrepreneur.
- Highlight basic management principles that are appropriate for the e-commerce and .com companies.
- Develop a planning process for developing a web site.
- Discuss the concept of a business firm in e-commerce, as well as the purpose of the firm's web site.
- Explain customer service, telemarketing, and the fulfillment issues of inventory, order processing, invoicing, and shipping.
- Explain the customer perceptions towards e-commerce.
- Discuss the marketing issues of middlemen, pricing, and profit.
- Discuss and explain the B2B(business to business), B2C (business to consumer), C2C (consumer to consumer), B2E(business to employee) web sites.
- Discuss P2P- path to profitability, one of the most important issues and least developed by the new e-commerce mentality.
- Explain the partnerships that need to be developed for ecommerce.
- Develop an overall strategy to create a distinctive advantage and . set an e-commerce business apart from others.
Assessment Methods for Core Learning Goals:
Reference, Resource, or Learning Materials to be used by Students:Textbook will be selected by the Department. Details will be provided to students in the course outline.
- VIII. Teaching Methods Employed
- Teaching methods may include lecturing, case analysis, internet activities using the computer and selected web sites to illustrate good and poor examples of E-commerce, teamwork, and class discussion.
Review/Approval Date -08/01