COMM111 Media and Society

Department of The Arts: Communication Studies

I. Course Number and Title
COMM111 Media and Society
II. Number of Credits
3 credits
III. Minimum Number of Instructional Minutes Per Semester
IV. Prerequisites
V. Other Pertinent Information
This course fulfills a Category I requirement: Social Perspectives, and Category III requirements: Critical Thinking and Problem Solving; and International, Gender, and/or Minority Perspectives.
VI. Catalog Course Description
Students examine the social, legal, ethical, and political implications of the relationship between mass media and society, including world cultures and media influences. All students, particularly those who specialize in communication, multimedia, and journalism, gain through this college-level, survey course a foundation for future studies and responsible citizenship.
VII. Required Course Content and Direction
  1. Learning Goals:

    1. Course
    2. Students will:
      1. demonstrate knowledge of the role that media play in the development of differing world views.
      2. formulate an understanding of different perspectives on culture and gender and of why and how these differences can be influenced by mass media;
      3. analyze media's role as an effective force in changing patterns of economics, governments, and societal habits and attitudes;
      4. examine the relationships and effects of mass media on the student as an individual, as part of a group, and as a member of society;
      5. demonstrate an awareness, appreciation and understanding of the functions, objectives, and responsibilities of the media;
      6. demonstrate the ability to think independently by reading or viewing media critically, thinking analytically and communicating effectively in oral, visual, and written formats; and
      7. examine the media historically as both a cultural and industrial phenomenon.

    3. Core (if applicable)

    4. Category I:
      Social Perspectives
      Students will:
      1. read, interpret, and evaluate local or global events with a view toward their interrelatedness. (1)
      2. recognize and explain components of civic and/or personal responsibility. (1)

      Category III:
      Critical Thinking and Problem-Solving
      Students will:
      1. understand and express the meaning and significance of a variety of communications. (Interpretation)

      Category III:
      International, Gender, and/or Minority Perspectives
      Students will:
      1. identify prejudice, stereotypes, and misuses of power that affect the lives of women and/or minorities in areas such as education, business, politics, religion, or industry.
  2. Planned Sequence of Topics and/or Learning Activities:

    1. Compare and contrast different genres of mass communications including:
      1. books
      2. magazines
      3. newspapers
      4. recording industry
      5. film
      6. radio
      7. television
      8. web
    2. Examine and discuss the responsibilities and ethics involved in both print and non-print media.
    3. Research the ways public relations, advertising, and other media shape societal perspectives.
    4. Research trends and future directions in mass media.
    5. Assess the relationship between the media and various societies.
    6. Demonstrate an understanding of the ways in which media can influence and/or respond to the issues of women and minorities in society.
    7. Examine the social and ethical responsibility of mass media.
    8. Consider how global media outlets participate in an international society, influencing the traditions of other cultures.
  3. Assessment Methods for Core Learning Goals:

    1. Course
    2. Students meet the Course Learning Goals through the completion of written class exercises, papers, and tests.

    3. Core (if applicable)
    4. Students meet the Course Learning Goals and the Core Learning Goals for Social Perspectives and Critical Thinking and Problem Solving through the development and presentation of a media analysis project. The media analysis project requires students to conceptualize, analyze, and evaluate the historical, social, legal, ethical, political, and global implications of the relationship between mass media and society.
  4. Reference, Resource, or Learning Materials to be used by Students:

    1. Assigned text. See course format
    2. Video and audio tapes and digital media
    3. Internet based information
VIII. Teaching Methods Employed
Section VIII is not being used in new and revised syllabi as of 12/10/08.

Review/Approval Date - 3/07; Core Goals/Objectives added 11/06; Revised 02/2011