SPMT200 Introduction to Sport Management

Department of Kinesiology and Sport Studies: Sport Management

I. Course Number and Title
SPMT200 Introduction to Sport Management
II. Number of Credits
3 credits
III. Number of Instructional Minutes
IV. Prerequisites
V. Other Pertinent Information
VI. Catalog Course Description
This course is an analysis of effective management strategies and the body of knowledge associated with pursuing a career in sport management. The course introduces the student to sport management career opportunities in the sport industry and to sport principles as they apply to management, leadership style, communication, and motivation.
VII. Required Course Content and Direction
  1. Course Learning Goals

    Students will:

    1. understand management theory and function relative to planning, personnel planning, staff organization, leading, and evaluating in the sport management field;
    2. comprehend existing leadership theory, and how it will relate to developing individual leadership style;
    3. explore career choices in the sport management field;
    4. analyze case studies of strategic events in sport to determine if the correct decisions were made as related to management;
    5. research of specific areas of sport to determine student interest or aptitude;
    6. summarize and critique the viewpoints and theories of major sport practitioners in the sport management field; and
    7. define sport marketing, and its various aspects: marketing plans, marketing niches, marketing needs, and advertising.
  2. Planned Sequence of Topics and/or Learning Activities

    1. History of Sport Management
      1. English Club System -- Sport and Community
      2. Thoroughbred Racing
      3. American League Structure -- Sport as a Business
      4. Harness Racing -- The First Professional Sport
      5. William Hulbert's National League
      6. Professional Golf
      7. Corcoran's Tournaments
      8. Birth of Sport Management as an Academic Field
    2. Management Principles
      1. Definition of Management Principles
      2. Functional Areas/Key Skills
      3. Current Issues and Trends
    3. Marketing Principles and Sport Management
      1. The Sport Marketing Mix
      2. Historical Development
    4. Financial Principles
      1. Tapping New Revenues
      2. Doing More with Less
      3. Concessions/Luxury Seating
      4. Seat Licenses PSLs
      5. Corporate Sponsorship and Licensing
    5. Legal Principles Applied to Sport Management
      1. Review of Key Terms
      2. Sport Law Court Cases Reviewed
      3. Current Issues in Sport Law Reviewed
    6. Ethical Principles Applied to Sport Management
      1. Ethics Defined
      2. Moral and Ethical Reasoning for Sport Managers
      3. Morality vs. the Law
      4. Morality vs. Corruption
      5. Ensuring Morality in the Workplace
      6. Codes of Conduct
      7. Creating Ethical Organizations
    7. High School and Youth Sports
      1. History of High School Athletics
      2. Nineteenth Century High School Athletics
      3. Private Athletic Organizations
      4. Twentieth Century and the Progressive Movement
      5. Post World War I
      6. Little League Baseball
      7. High School Athletic Director/League Director
        1. Career Opportunities
        2. Risk Management
        3. Insurance
        4. Employment Issues
        5. Sexual Harassment
        6. Gender Equity
        7. Fund-raising
        8. Coaching/Supervision
      8. High School Athletic Associations
      9. Officials/Judges
        1. Governing Bodies
        2. Coaching Certifications
        3. Home Schooling
        4. Recruiting
        5. Drug Testing
        6. Academic Eligibility
        7. Case Studies Reviewed
    8. Collegiate Sport
      1. History of NCAA
      2. Women in Intercollegiate Athletics
      3. Division I, fl, and III Philosophy
      4. Career Opportunities and Current Issues
      5. Minority Help and Pay Equity
      6. Finances/Paying Student Athletes
      7. Academic Eligibility: Student Athletes with Learning Disabilities
      8. Medical Concerns: Athletes Right to Compete
    9. European Sport Club System
      1. History of Modern Sport
      2. Origin and Development of Internationally Organized Sport Clubs
      3. Traditional Associations vs. Professional Clubs
      4. Current Trends
      5. Internal/External Problems
      6. Television and the Impact on European Club Sports
    10. International Sport
      1. History of International Sport
      2. Globalization of Sport
      3. Corporate Involvement of International Sport
      4. Broadcasting/Licensing and Merchandising
      5. Marketing of Foreign Athletes
      6. Exhibition/Regular Season Games
      7. Grassroots Programs -- ML13 and NBA
      8. Major League Soccer
      9. Olympic Movement
      10. International Olympic Committee
      11. The Paralympic Games
      12. Career Opportunities
      13. Current Issues and Case Studies Reviewed
    11. Sports Agency
      1. Growth of the Sports Agency Business
        1. Collective Bargaining Agreement
        2. Standard/Uniform Player Contract
      2. Representing Individual Athletes/Coaches
      3. Sports Agency Firms
      4. Career Opportunities
      5. Case Studies Reviewed
    12. Professional Sports
      1. History of Professional Sports Leagues
      2. Franchise Ownership
      3. The Commissioner
      4. Labor Relations
      5. Career Opportunities and Case Studies Reviewed
    13. Facility Management/Event Management
      1. History of Facility and Event Management
      2. Stadium/Arenas/Convention Centers/Theaters
      3. Financing
      4. Career Opportunities
      5. Current Issues
      6. Risk Management (Events)
      7. Tournament Operations
    14. Media Relations
      1. History of Media Relations
      2. GNR -- General News Release
      3. Fact Sheets/Pregame Notes/Stats
      4. The Media Guide
      5. Game Programs/Promoting the Special Athlete
      6. Press Conference/One on One Interview
      7. Crisis Management
      8. Contest Management
      9. Hosting A Championship
      10. Career Opportunities/Current Issues/Case Studies
    15. Sport Broadcasting
      1. The Electronic Media
      2. History of Sport Broadcasting
      3. Business CPM, Audience Research, DMA, Rating, Share
      4. Career Opportunities/Current Issues/Case Studies
    16. Sporting Goods Industry
      1. History of Sporting Goods/Licenses Products
      2. Key Industry Segments -- Equipment, Footwear, Apparel
      3. Trade Associations
      4. Career Opportunities/Current Issues/Case Issues
    17. Health and Fitness Industry
      1. History of Fitness Industry
      2. Business Principles
        1. Targeting Generation X
        2. Program Offerings
      3. Facility Types
      4. Legal and Ethical Issues
      5. Career Opportunities/Current Issues/Case Studies
    18. Recreational Sport
      1. History of the Modern Recreational Movement
      2. Trends in Recreational Programming
      3. Recreation Segments
        1. Community Base Recreation
        2. Public Recreation
        3. Military Recreation
        4. Outdoor Recreation
        5. University Outdoor Programming
        6. Therapeutic Recreation
      4. Career Opportunities/Current Issues/Case Studies
    19. Strategies for Career Success
      1. Myths about Careers in Sport Management
      2. Finding a Job
      3. Networking
      4. Information Interviewing
      5. Interview Process
      6. Writing Resumes
      7. Cover Letters
      8. Follow-up
      9. Illegal Questions
  3. Assessment Methods for Course Learning Goals

  4. Reference, Resource, or Learning Materials to be used by Student:

    Departmentally-selected textbook or handouts provided. Details provided in the course syllabus by the instructor of each course section.

Review/Approval Date - 12/99; New Core 8/2015