MKTG150 Introduction to Industrial Distribution (Experimental)

Department of Business Studies: Marketing

I. Course Number and Title
MKTG150 Introduction to Industrial Distribution (Experimental)
II. Number of Credits
3 credits
III. Minimum Number of Instructional Minutes Per Semester
2250
IV. Prerequisites
None
Corequisites
None
V. Other Pertinent Information
Students in both the trades areas and business areas of study will benefit from this course in industrial distribution. Many job opportunities exist for individuals with an understanding of the role and functions of distributorships. National and local industries have identified a need for a college-level introductory course in distribution. This course is a broad-based introduction that applies to most distributorship regardless of product representation.
VI. Catalog Course Description
This course will introduce students to the industrial distribution industry. Topics will include ID careers, channels of distribution, supply chain management, the role of wholesalers and distributors in the supply chain, logistics, inventory control and management, and the importance of proper pricing and mark-up.
VII. Required Course Content and Direction
  1. Learning Goals:

    1. Student will be able to demonstrate a general understanding of distribution and distributorships.
    2. Students will be able to describe several systems of delivering products to customers that will include an examination of pricing, logistics, support and profit.
    3. Students will manage inventory in a warehouse environment from receipt to issuance or sale.
    4. Students will recognize and discuss basic accounting principles and contract management as applied to various roles within distributorships.
    5. Students will organize a learning portfolio that will aid them in managing, interpreting and analyzing the material compiled throughout the course.
  2. Planned Sequence of Topics and/or Learning Activities:

    1. What is Industrial Distribution?
    2. How the distribution process works
    3. Distributor economics
    4. Setting the right price for profitability
    5. Why price cutting hurts
    6. Creating great customer service
    7. Raising the bar on competitors
    8. Using the �power of one�
  3. Assessment Methods for Core Learning Goals:

    Not Applicable
  4. Reference, Resource, or Learning Materials to be used by Students:

    The selected learning materials will be chosen with respect to the learning objectives, materials available, and available methods of delivery.
VIII. Teaching Methods Employed
Teaching methods may include lecture, class discussion, reading/reporting exercises, investigation of current cases and practices from the world of industrial distribution.

Review/Approval Date - n/a