MKTG135 Retail Management

Department of Business Studies: Marketing

I. Course Number and Title
MKTG135 Retail Management
II. Number of Credits
3 credits
III. Number of Instructional Minutes
IV. Prerequisites
V. Other Pertinent Information
VI. Catalog Course Description
This course examines the overall organizational structure and relationships within a retail organization. It emphasizes sales supporting (non-merchandising) functions and current trends. It includes single-unit and multi-unit structures, receiving, marking, stock, warehousing, delivery, wrapping-packing, adjustments, credit, accounts payable, audit, security, workrooms, and personnel.
VII. Required Course Content and Direction
  1. Course Learning Goals

    Students will:

    1. describe factors involved in planning, organizing, pricing, and physically handling merchandise in the retail environment in order to make a profit;
    2. demonstrate an understanding of the principles of store design, layout, and merchandise presentation;
    3. demonstrate an understanding of the current trends in retail management; and
    4. demonstrate an understanding of organizational structure and relationships that exists within a retail organization.
  2. Planned Sequence of Topics and/or Learning Activities

    1. demonstrate an understanding of the consumer market as it relates to retailing to include: where consumers buy, what they buy, segmentation of consumer market, and handling consumer dissatisfaction
    2. explain lifestyles merchandising
    3. list and describe factors involved in starting and operating a retail business
    4. discuss factors relating to location, site, and building decisions
    5. demonstrate an understanding of the principles of store design, layout, and merchandise presentation
    6. demonstrate an understanding of laws concerning restraint of trade, price, promotion, distribution, licenses and permits
    7. explain the economic and social environment in which retailers operate
    8. explain procedures and concepts regarding the recruitment, selection, training, and motivations of employees
    9. discuss the new technology of retailing
    10. list and describe the things a retail manager must know and do to make a profit, including merchandising and expense planning, organizing, determining price, and physically handling and securing merchandise
    11. discuss the principles of retail selling, sales training, and management of sales personnel
    12. define and explain the factors relating to successful advertising, promotions, and publicity
    13. define sales support services and advantages and disadvantages of carrying such services
    14. demonstrate an understanding of retailing today, including kinds of stores, forms of ownership, kinds of merchandise, and careers in retailing
    15. discuss the future of retailing, including demographic changes, environmental uncertainties, and new competition
    16. demonstrate the ability to analyze case situations and problems using materials from the course, and offer solutions to these problems
  3. Assessment Methods for Course Learning Goals

    Course learning goals are assessed using a variety of quizzes, tests, performance-based tasks and case study analyses.
  4. Reference, Resource, or Learning Materials to be used by Student:

    See course syllabus.

Review/Approval Date 2/99; Revised 4/05; Revised 11/2011; New Core 8/2015