MKTG120 Introduction to the Fashion Industry
Department of Business, Innovation, and Legal Studies: Marketing
- I. Course Number and Title
- MKTG120 Introduction to the Fashion Industry Course No Longer Offered
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- 2250
- IV. Prerequisites
- None
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- This course explores the relationship of the fashion industry to the society in which we are consumers. It includes fashion history development, a survey of select fashion industries, fashion merchandising, fashion design, apparel manufacturing, textile marketing, and accessory marketing.
- VII. Required Course Content and Direction
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Course Learning Goals
Students will:
- outline the development of fashion and the fashion industry from inception to modern day;
- explain how consumer demand affects fashion apparel and accessories;
- explain the process of product development, production, and marketing as it relates to fashion apparel and accessories; and
- evaluate the variety of retailing formats and the current national and international fashion centers.
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Planned Sequence of Topics and/or Learning Activities
- discuss the social, political, economic, technological, and artistic reasons for the major changes in the fashion industry over the last 150 years as a background to understanding today's history
- identify the process of research, planning, promoting, and distributing the raw materials, apparel, and accessories the consumers want to buy
- discuss the theories of fashion adoption, the connection between consumer and fashion cycles, and motivating factors for fashion purchases
- discuss fashion forecasting, fashion services and resources, and design courses used for product development
- discuss the production and marketing chain for fibers, yarns, and fabrics, trimmings, and findings
- identify the impact that foreign competition and consumer demand have on the industry and the reaction of the industry
- introduce the major fashion capitals of the country and the world
- analyze how a manufacturer's line is planned and created to support and enhance an image
- discuss fashion design elements and principle
- identify the necessary production steps of apparel
- discuss design, manufacturing, and marketing as they apply to accessories and furs
- discuss major international and domestic fashion centers and their role in buying and selling at the wholesale level
- examine the current retail environment: global retailing, types of retail companies, and the organization of retail companies
- identify the necessary planning of buying and selling activities for retailers
- identify various aspects of retail fashion marketing
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Assessment Methods for Course Learning Goals
Course learning goals are assessed using a variety of quizzes, tests, and performance-based tasks. -
Reference, Resource, or Learning Materials to be used by Student:
See course syllabus.
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Review/Approval Date -2/03; Revised 11/2011; New Core 8/2015