MKTG100 Principle of Marketing
Department of Business Studies: Marketing
- I. Course Number and Title
- MKTG100 Principle of Marketing
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- IV. Prerequisites
- MGMT100 or MGMT110 or permission of the Department of Business Studies
- V. Other Pertinent Information
- VI. Catalog Course Description
- This course examines the major elements in the marketing mix, including product planning, pricing, channel and logistics of dispersion, and promotion. It reviews consumer demand, as well as principles, functions, and the basic problems and opportunities that exist in the world of marketing.
- VII. Required Course Content and Direction
Course Learning Goals
- Course Students will:
- define marketing and the marketing concepts including the 4P’s of marketing that make up the marketing mix, promotional mix and related utilities;
- analyze the factors in marketing’s external environment and relate the importance of market research;
- evaluate the factors of consumer behavior;
- define consumer and business markets, their segmentation, channel alternatives, new product development and the product life cycle;
- demonstrate an understanding of related ethical and social responsibility issues; and
- demonstrate an understanding of future trends in marketing including international opportunities and a global view based on the interrelated nature of world economies.
- Core (if applicable) Category III
- demonstrate an understanding of major ethical concerns.
Responsible CitizenshipStudents will:
Planned Sequence of Topics and/or Learning Activities
- strategic planning process
- the environment of marketing
- global marketing considerations
- ethics and social responsibility
- consumer decision-making process
- business-to-business marketing
- target marketing and market segmentation
- marketing research
- developing and managing products
- nonprofit organization marketing
- customer value, total quality management(TQM), and customer satisfaction
- physical distribution and distribution channels
- retailing and wholesaling
- promotion, advertising, personal selling, and public relations
- pricing products and pricing policies
- Internet marketing
Assessment Methods for Course Learning Goals
- Course Course learning goals are assessed using a variety of tests, quizzes and performance based tasks.
- Core (if applicable) Responsible Citizenship: This learning goal is assessed using an assignment that addresses a current marketing related issue of ethical concern.
Reference, Resource, or Learning Materials to be used by Student:See course format.
Review/Approval Date -5/04; Revised 11/2011