EBUS180 Knowledge Management for E-Business Managers
Department of Business, Innovation, and Legal Studies: Business Studies Department Archive
- I. Course Number and Title
- EBUS180 Knowledge Management for E-Business Managers Course No Longer Offered
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- 2250 minutes
- IV. Prerequisites
- EBUS100
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- This course will provide an introduction to the methodology required to develop strategy and determine the technology necessary to implement and evaluate Knowledge-Enabled and Customer Relationship Management (CRM) practices in an organization.
- VII. Required Course Content and Direction
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Course Learning Goals
- To understand what knowledge management is
- To learn the evolution of Knowledge Enabled Customer Relationship Management (KCRM)
- To understand the Customer Relationship Management Life Cycle
- To understand the business environment
- To develop strategic alignment
- To create infrastructure development and deployment
- To understand leadership principles
- To understand aspects of organizational change management
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Planned Sequence of Topics and/or Learning Activities
- Fundamentals
- What is knowledge management, e-Business, and Customer Relationship Management (CRM)
- Background on the new economy
- Relationship management
- Understanding value
- The Knowledge-Enabled Customer Relationship Management Roadmap
- Implementing Knowledge-Enabled Customer Relationship Management (KCR:M)
- Aligning Strategy and Technology Choices
- Audit and Analysis
- Building an implementation team
- Designing the technology infrastructure
- Development and deployment
- Leadership, change management, and corporate culture
- Evaluation, measurement and refinement, Return on Investment (ROI), Total Cost of Ownership (TCO), benchmarking, Quality Function Deployment, the balanced scorecard
- Fundamentals
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Assessment Methods for Course Learning Goals
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Reference, Resource, or Learning Materials to be used by Student:
- See course outline for required textbook
- Online Resources
- Use of a Classroom or Lab with Internet Access for half of the class meeting time
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Review/Approval Date -1/99