COMM240 Persuasive Communication
Department of The Arts: Communication Studies
Course Number and TitleCOMM240 Persuasive Communication
Number of Credits3 credits
Minimum Number of Instructional Minutes Per Semester2250
PrerequisitesCompletion of COMM111 ( C or better)
Other Pertinent Information
This course is the capstone course for students enrolled in the Communication Studies program. This course fulfills the Critical thinking/problem solving and Information literacy requirements of Category III: Specialized Skills and Perspectives.
A Departmentally approved textbook is required for this course.
Catalog Course DescriptionStudents build skills in analysis, writing, and communication of persuasive messages. Topics include: the theoretical premises currently operating in the field of persuasion, research and analysis of persuasive messages, preparing and delivering persuasive messages through a variety of channels.
Required Course Content and Direction
- Course Students will:
- examine the various theoretical premises and approaches to studying persuasion;
- identify persuasive premises including the use of emotion, logic, the role culture plays, and nonverbal messages;
- analyze various types of persuasive messages in a variety of contexts including persuasive campaigns or movements;
- examine the role mediated communication plays in the creation and delivery of persuasive messages; and
- research, prepare and deliver persuasive messages to a variety of audiences.
- Core (if applicable) Category III:
- integrate and/or combine knowledge from multiple sources to create new knowledge (Synthesis).
- determine the nature and extent of the information needed.
- determine the technologies and information formats appropriate for the information identified.
- access needed information effectively and efficiently.
- evaluate information and its sources critically and incorporate selected information into their knowledge base and value system.
- develop an understanding of many of the economic, legal, and social issues surrounding the use of information and access and use information legally and ethically.
Critical Thinking/Problem SolvingStudents will be able to:
Information LiteracyStudents will be able to:
Planned Sequence of Topics and/or Learning Activities:
- persuasion in today’s changing world
- ethics in persuasion
- traditional, artistic, and humanistic approaches to persuasion
- social scientific approaches to persuasion
- the making, use, and misuse of symbols
- tools for analyzing language and other persuasive symbols
- psychological or process premises, the tools of motivation and emotion
- content or logical premises in persuasion
- nonverbal messages in persuasion
- the persuasive campaign or movement
- becoming a persuader
- modern media and persuasion
- the use of persuasive premises in advertising and integrated marketing communication
Assessment Methods for Core Learning Goals:
- Course Students satisfy the Course Learning Goals via tests, written class exercises and assignments, papers, critical thinking assignments, class participation and individual and group oral presentations.
- Core (if applicable)
Students in Persuasive Communication meet the Core Learning Goals of Critical Thinking and Problem Solving and Information Literacy by completing class exercises, papers, tests, and through a final presentation in which the student(s) produces a persuasive campaign. This presentation requires the use of multiple sources of evidence. Student’s persuasive skills and critical thinking/problem solving skills are evaluated based on a rubric created by the course professor.
The artifacts produced for the Core Assessment include a presentation outline for the campaign (for Critical Thinking and Problem Solving) and a written assessment that requires research, ethics, evaluation and citation of sources (for Information Literacy).
Reference, Resource, or Learning Materials to be used by Students:
- Each instructor uses a departmentally approved textbook.
- Students use traditional library materials and academic online resources.
- Students may be required to:
- engage in supplemental reading;
- access and utilize the college online learning platform;
- access and utilize the publisher supplemental website; and
- attend an outside conference.
- See course format.
Teaching Methods EmployedSection VIII is not being used in new and revised syllabi as of 12/10/08.
Approval/Revision Date: Approved 12/2012