COMM111 Media and Society

Department of The Arts: Communication Studies

I. Course Number and Title
COMM111 Media and Society
II. Number of Credits
3 credits
III. Number of Instructional Minutes
IV. Prerequisites
V. Other Pertinent Information

This course meets the General Education requirement for Diversity.
This course meets the General Education requirement for Social Sciences.
This course meets the General Education requirement for Critical Thinking.

VI. Catalog Course Description
Students examine the social, legal, ethical, and political implications of the relationship between mass media and society, including world cultures and media influences. All students, particularly those who specialize in communication, multimedia, and journalism, gain through this college-level, survey course a foundation for future studies and responsible citizenship.
VII. Required Course Content and Direction
  1. Course Learning Goals

    Students will:

    1. demonstrate knowledge of the role that media play in the development of differing world views [Diversity];
    2. formulate an understanding of different perspectives on culture and gender and of why and how these differences can be influenced by mass media;
    3. analyze media's role as an effective force in changing patterns of economics, governments, and societal habits and attitudes [Social Sciences];
    4. examine the relationships and effects of mass media on the student as an individual, as part of a group, and as a member of society;
    5. demonstrate an awareness, appreciation, and understanding of the functions, objectives, and responsibilities of the media;
    6. demonstrate the ability to think independently by reading or viewing media critically, thinking analytically, and communicating effectively in oral, visual, and written formats [Critical Thinking]; and
    7. examine the media historically as both a cultural and industrial phenomenon.
  2. Planned Sequence of Topics and/or Learning Activities

    1. Compare and contrast different genres of mass communications including:
      1. books
      2. magazines
      3. newspapers
      4. recording industry
      5. film
      6. radio
      7. television
      8. web
    2. Examine and discuss the responsibilities and ethics involved in both print and non-print media.
    3. Research the ways public relations, advertising, and other media shape societal perspectives.
    4. Research trends and future directions in mass media.
    5. Assess the relationship between the media and various societies.
    6. Demonstrate an understanding of the ways in which media can influence and/or respond to the issues of women and minorities in society.
    7. Examine the social and ethical responsibility of mass media.
    8. Consider how global media outlets participate in an international society, influencing the traditions of other cultures.
  3. Assessment Methods for Course Learning Goals

    Students satisfy the Course Learning Goals through the completion of written class exercises, papers, and tests.
  4. Reference, Resource, or Learning Materials to be used by Student:

    1. Assigned text. See course syllabus.
    2. Video and audio tapes and digital media
    3. Internet based information

Review/Approval Date - 3/07; Core Goals/Objectives added 11/06; Revised 02/2011; New Core 8/2015