Small Business Courses

See Also...

• Certificate in eMarketing Essentials
• Certificate in Social Media for Business
• Mobile Marketing Certificate
• Business Research Certificate
• Certificate in Customer Service
• Courses for Nonprofits

The Business Plan

Whether writing a business plan to secure capital, as mandated by most funding sources, or to lessen the risks of business ownership, the planning process you undertake to do so enables you to evaluate the many aspects and potential hurdles of your businesses.  In the online Business Plan course, you will discover the basics of the entrepreneurial planning process culminating in the development of an early-stage business plan.  By preparing your business concept, building your plan, and evaluating your business for feasibility, you gain knowledge critical for business start-up and development.   A practical, hands-on approach encourages you to immerse yourself in the vision, research, and planning aspects of your new venture.  
Online/ $195/ ESBEN 0219 C31-C32/
C31/ 5/6-5/31
C32/ 7/1-7/26

Cyber Security for Managers 

Finally, you can get up to date on Cyber Security basics and fundamentals. Designed for non-technical managers, directors and others in the work place, you will find out about threats and vulnerabilities, safeguards, common attacks, viruses, malware and spyware, disaster recover planning, intrusion detec-tion/prevention, basic security architecture, introductory forensics, and cyber terrorism. At the end of this course, you will have the knowledge needed to practice safer computing and safe guard your business and work information.
Online/ $245/ ESBEN 0212 C31-C32/
C31/ 5/6-5/31
C32/ 7/1-7/24

Entrepreneur Boot Camp

Starting a business is something that all of us have thought about at one time or another.  Everyone wants to be their own boss.  Yet statistics show that most businesses fail within the first five years. This course provides insight into the characteristics, knowledge and skills needed to become a successful entrepreneur. At the end of this course, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage your new business.
Online/ $195/ ESBEN 0210 C30/
C30/ 6/3-6/28

Facebook for Business   

Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a page on Facebook and have some basic knowledge of the platform.
Online/ $245/ ESBEN 0213 C31-C32/
C31/ 5/6-5/31
C32/ 7/1-7/26

Google Analytics

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free, online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.
Online/ $195/ ESBEN 0214 C31-C32/
C31/ 5/6-5/31
C32/ 7/1-7/26

Twitter

Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – tech-niques for successful interactions in the Twitterverse.
Online/ $195/ ESBEN 0215 C31-C32/
C31/ 5/6-5/31
C32/ 7/1-7/26

Successful Survey Techniques

Your customers hold the key to your organization’s success.  Getting to know your customers better means lower costs and better results, including higher retention, more customer satisfaction, more returning customers.  Surveys are one of the best ways to find out what your customers want, and how they want it. But too many surveys ask the wrong people the wrong questions.  Discover who to survey, what questions to ask, and the key to getting a higher response to your surveys.  This hard-hitting practical course will yield a huge ROI for your organization. Whether you need to analyze profitability, satisfaction, service or all three, this course will generate thousands of dollars in increased sales, greater efficiency, or more effectiveness. We guarantee it (or your money back)!    Course includes a personal FREE critique of one of your surveys!
Online/ $395/ ESBEN 0218 C31-C32/
C31/ 5/6-5/31
C32/ 6/3-6/28

SCORE - How to Start and Operate Your Own Small Business

Ready to start a new business or revitalize your present one? Let successful small business men & women guide you through the process of creating a business plan; determining your legal, insurance and licensing needs; marketing and sales techniques; how to obtain financing; and MOTIVATION - the real key to success! Each interactive session will be led by a speaker with expertise in that topic.
Members of SCORE (Counselors to America’s Small Business)
Newtown Campus/ $125/ WSBEN 0126 C01/
Fall 2013